Role of Wholesaler in Supply Chain Management

Who is a wholesaler?

A wholesaler is one of the intermediary channel partners in the distribution channel. He closely works with manufactures or distributors and retailers. He buys products in bulk from manufacturers, holds them and then sells to re-sellers in comparatively smaller quantities.

Role of wholesaler

Wholesalers play a key role in the process of providing products to end consumers from manufacturers. Their catalog comprises wide range of products from different brands and manufacturers that are available in large quantities. Some of the major roles of wholesaler in supply chain management include:

  • Sourcing products from distributors & manufacturers

  • Improving supply chain efficiency

  • Helping retailers reach consumers effectively

  • Efficiently managing assets & inventories

  • Serving as an extended warehouse to retailers

  • Giving access to different line of products

Benefits of working with wholesaler to retailers

There are numerous benefits to why retailers source their products from wholesalers. Purchasing from wholesaler is not just cost-effective and easier but also efficient. As a wholesaler provides an array of products and brands a retailer can choose from. Some of the benefits of working with wholesaler include:

  • No commitment to meet order minimums

  • Advantage of purchasing in small quantities

  • Minimum risk of dead stock

  • Quick access to inventories to stock up again

  • Buy wide range of products at lower prices

Importance of Bnext to wholesalers

Unlike other digital solutions, India’s top wholesale distribution software is designed to seamlessly connect all channel partners of the supply chain. Thus, streamline and organize the entire supply chain process from manufacturer to distributor to wholesaler and retailer. Here’s why Bnext is the most important tool to wholesalers:

  • Buy from different manufacturers on Bnext

  • Customize your store - add new products & re-publish manufacturers’ products

  • Sell to re-seller with updated pricing, MOQ, catalog, & product

Use of Bnext to wholesalers

The wholesale distribution software works as digital repository for products and contacts. You can view, send enquiry, negotiate, and buy products shared with you by manufacturers. Well this is not all; you can further re-share manufacturer’s products with your contacts and re-sell the same from existing repository. Also, you can list new products and have your own customized store.

Benefits of Bnext to wholesalers

The b2b e-commerce distribution software facilitates instant reach to your customers through various digital platforms like Whatsapp, Facebook, Twitter, LinkedIn, Email, SMS and so on. Hence, you are no more bound to share just one or two catalogs; you can share the entire store link instead. This greatly helps in saving travel time and cost. Designed for small businesses, the distribution software maintains a track of action taken by your contacts and also reduces your follow up time. This results into getting better clarity to focus on the customers and in turn generate more business, efficiently.

Bnext: The One-Stop Wholesale Distribution System

The Indian B2B market and wholesale trade networks are undergoing a digital revolution. Why do you want to wait for physical catalogs or samples when you can view the entire collection with a single click on Bnext? Bnext houses everything across varied categories from readymade garments to designer apparels for women’s ethnic wear like sarees, kurtis, salwar and chudidar sets. You can even look up stylish dresses, tops, footwear, handbags, and lifestyle accessories from our massive collection. Besides clothing we also house categories such as furniture, electronics, jewelry, cosmetics and many more. Bnext is a B2B wholesale selling software that greatly enables seamless B2B trade within your network. You name it and we have it, we’ve got your business covered.

What’s more? With our Wholesale Distribution System, we are sure you’ll make the most of this opportunity by connecting, sharing and transacting instantly with all your contacts. If you’re wondering why use Bnext when there are several options available, the answer is simple - Bnext is a closed loop networking platform. Unlike B2B marketplaces, this wholesale distribution software for small business lets you share products and catalogs only with your trusted partners, thus enabling perfectly risk-free trade. Also, you can opt to share exclusive products in private mode with your preferred customers.


Your digital store serves as a product repository which can be re-shared by distributors and wholesalers for re-selling. Thus, Bnext as a comprehensive bulk buying enterprise SAAS software facilitates smooth trade by serving the needs of the entire supply chain.

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