Who is a wholesaler?
A wholesaler is one of the intermediary channel partners in the distribution channel. He closely works with manufactures or distributors and retailers. He buys products in bulk from manufacturers, holds them and then sells to re-sellers in comparatively smaller quantities.
Role of wholesaler
Wholesalers play a key role in the process of providing products to end consumers from manufacturers. Their catalog comprises wide range of products from different brands and manufacturers that are available in large quantities. Some of the major roles of wholesaler in supply chain management include:
Sourcing products from distributors & manufacturers
Improving supply chain efficiency
Helping retailers reach consumers effectively
Efficiently managing assets & inventories
Serving as an extended warehouse to retailers
Giving access to different line of products
Benefits of working with wholesaler to retailers
There are numerous benefits to why retailers source their products from wholesalers. Purchasing from wholesaler is not just cost-effective and easier but also efficient. As a wholesaler provides an array of products and brands a retailer can choose from. Some of the benefits of working with wholesaler include:
No commitment to meet order minimums
Advantage of purchasing in small quantities
Minimum risk of dead stock
Quick access to inventories to stock up again
Buy wide range of products at lower prices
Importance of Bnext to wholesalers
Unlike other digital solutions, India’s top wholesale distribution software is designed to seamlessly connect all channel partners of the supply chain. Thus, streamline and organize the entire supply chain process from manufacturer to distributor to wholesaler and retailer. Here’s why Bnext is the most important tool to wholesalers:
Buy from different manufacturers on Bnext
Customize your store - add new products & re-publish manufacturers’ products
Sell to re-seller with updated pricing, MOQ, catalog, & product
Use of Bnext to wholesalers
The wholesale distribution software works as digital repository for products and contacts. You can view, send enquiry, negotiate, and buy products shared with you by manufacturers. Well this is not all; you can further re-share manufacturer’s products with your contacts and re-sell the same from existing repository. Also, you can list new products and have your own customized store.
Benefits of Bnext to wholesalers
The b2b e-commerce distribution software facilitates instant reach to your customers through various digital platforms like Whatsapp, Facebook, Twitter, LinkedIn, Email, SMS and so on. Hence, you are no more bound to share just one or two catalogs; you can share the entire store link instead. This greatly helps in saving travel time and cost. Designed for small businesses, the distribution software maintains a track of action taken by your contacts and also reduces your follow up time. This results into getting better clarity to focus on the customers and in turn generate more business, efficiently.