Did you know attracting new customer is seven times more expensive than retaining an existing one?
Strategies to increase sales from existing customers are equally important when compared to the strategies for acquiring new customers. The chances of your customer choosing you over your competitors are higher if your sales team already knows what customer wants. Thus, leveraging customer value is the key way to fast track your business growth as it results into repeat sales and customer loyalty.
In this article let’s focus on the ways you can increase your sale with the existing customer base.
Increase product penetration
Having knowledge about customers’ problems and needs promotes highest penetration. Some of the strategies to increase penetration are as follows:
Make a note of products that your customers can buy, but doesn’t as they’re currently buying from your competitors.
Plan to expand your contacts get involved into your customer’s network and associations.
Add value in your customer contacts by sharing knowledge and expertise that benefits them. Factors like faster service, unique features, easier ordering, quick product reach and etc. create customer value.
Invest time in your customers’ business growth. Give them customized solutions that help them grow their business and in turn yours too in turn. Make them feel privileged to have been associated with you.
Create a master plan
It is good to consider prospect customers as an opportunity for growth. Thus developing a plan plays an essential role in business:
Determine how your customers’ needs are being met and come up with a meaningful differentiation from competitors. Appeal your customers and convey them why is it better to have business with you instead of your competitors.
The secret to sell more to an existing customer is better after-sales support. It plays a crucial role in influencing your customers’ buying decision. After-sales support determines whether your customer will stay loyal to you or move to your competitor. Hence, after-sales support acts as a key in developing a strong customer-relationship.
Know your customers better. Ask about their likes and dislikes, gather and analyze information. As it greatly helps you to eliminate competition and get more business.
Create a strong bond of trust
The key to increase repeated sales is to build credibility of your business:
Give unique and innovative insights to your customers. Help them stay ahead of competition by sharing your knowledge and discussing business strategies.
Show your product and tell your customers how it will benefit them and add value to their business.
Develop more trust and credibility by differentiating and innovating your product to meet customers’ unique business challenges.
Know your customers’ strength and weakness and add value by reviewing their business and pinpointing their areas of improvement.
Help in developing defensive strategies for your customers in order to deal with their competitors. Leverage customer-relationship success and focus on capturing the market.
Why Bnext is the best tool to promote repeated sales with existing customers?
Bnext, India’s only wholesale distribution software works as one of the key drivers to boost repeated sales with the existing customers for small businesses.
The wholesale distribution for small business helps you share all your products and catalogs with all your contacts across all social media platforms in a single click. Thus, enables you to expand your reach anywhere, anytime and add value to your customers by giving faster service.
The b2b e-commerce distribution software comes with a private mode feature that allows you to give restricted access to your products and catalogs. Which means you can select only a few customers from your contact list and share products with them and perhaps make them feel privileged by letting them know that consider them as your valued customer.
Well this is not all the Mumbai-based distribution software can also keep a track on the actions taken by your customers. It gives you better understanding of your customer and facilitates your with the key insights to plan your customer-relationship strategy. Thus, works as one of the best tools to promote repeated buying with existing customers.