Indian B2B industry is still at a nascent stage. It is necessary to find ways and develop relationships with clients through multiple mediums to market the products in the B2B world. Although, extrapolating lessons from the mature U.S market have facilitated the two way communication between the businesses but it can highly be risky. There is a need to understand that the naïve Indian B2B market functions differently from the U.S’ and needs more.
Let’s take a look at the factors that influence the disruption of Indian B2B sector:
Every corporation feels the pressure to innovate and is under threat of disruption. Digital transformation is the term used for such a disruption. The Corporate Innovation & Digital Transformation market will soon cross hundred billions globally. Startups introducing disruptive business models and technologies are the potential game changers. Thus, the trick to be rooted in the market is partnering with Open Innovation or Corporate Acceleration platform providers.
Consumerization of IT
While it is a known fact that consumer technologies are way ahead of enterprise technologies, business users not only look for Apple-like feature products but also for emerging personal experiences such as augmented reality and virtual reality to enhance or evolve their corporate lives. There will be enormous disruption of applications and need for updated- apps.
Cloud-based, Saas Delivery Model
Cloud based and Saas models will continue to dominate the B2B market for enterprise apps. These are also said to set a benchmark for their counterparts in Europe and North America.
ASEAN and Other Markets
While there has been an increase in enterprise spend in India, B2B market has massive growth potential not just in India but also in overseas market like ASEAN, Middle East, etc. Indian startups can have a competitive edge on overseas market based on the user experience. Perhaps, making it less competitive to capture these markets.
Thus, unlike B2C this is not a one-winner-take-all market, as even the second and third player can make an impactful disruption. To cut it short, B2B startups will undoubtedly outperform their B2C counterparts with better technological advancements, b2b wholesale distribution software and more investors.