Customer Engagement - a growth hack for SMEs

Here’s all that you need to know why, ‘Business sirf teen cheezon se chalta hai – Customer, customer, and customer.

The Background

With every business aiming to expand beyond geographical boundaries by taking their products and services to the global market, it is very important to understand that competition is growing multifold and the need to go digital is more than ever before.

While bigger players in the industry are quick in adapting changes, smaller businesses struggle to cope with the demanding digital channels. But the bottom line is, a business is nothing without its customers. Thus, the major is question how to keep them engaged when there are so many other options available?

That’s where Customer Engagement comes into the picture. It encourages your customers to engage with your brand and further share their experiences.

Why SMEs should focus on customer engagement?

As reported by Economic Times, customer engagement increases your chances of selling to an existing customer by 60%.

  • Acquiring new customers is expensive

Acquiring new customer costs 7 x more than retaining an existing customer. Looking for new customers can help you get some, but will not get your better business. also make you lose out on your existing ones. Thus, while you try to get more business your sales may see a dip.

  • Updating regularly

Connecting with customers at regular intervals helps you to get clear insights about their needs and expectations. Also, it gives you an idea that could help you add a whole new dimension to your product, thus enables growth of your business.

  • Benefit of referrals

Keeping customers engaged and considering their inputs help in creating a loyal customer base. The more they’re involved in your business, the more your growth. Word-of-mouth publicity, is a major factor that helps business growth. Perhaps, all you need is to make ensure an excellent customer experience.

And the best way to keep your customers engaged is by giving them priority, connecting with them on Social Media, having personalized communication and updating them with your latest collections.

Why Bnext is the best customer engagement too?

Our b2b wholesale distribution software enables you to showcase your entire range in a single click and generate instant enquiries from customers. Bnext is an economical way of product and catalog sharing and thus, one of the best customer engagement tools.

Bnext: The One-Stop Wholesale Distribution System

The Indian B2B market and wholesale trade networks are undergoing a digital revolution. Why do you want to wait for physical catalogs or samples when you can view the entire collection with a single click on Bnext? Bnext houses everything across varied categories from readymade garments to designer apparels for women’s ethnic wear like sarees, kurtis, salwar and chudidar sets. You can even look up stylish dresses, tops, footwear, handbags, and lifestyle accessories from our massive collection. Besides clothing we also house categories such as furniture, electronics, jewelry, cosmetics and many more. Bnext is a B2B wholesale selling software that greatly enables seamless B2B trade within your network. You name it and we have it, we’ve got your business covered.

What’s more? With our Wholesale Distribution System, we are sure you’ll make the most of this opportunity by connecting, sharing and transacting instantly with all your contacts. If you’re wondering why use Bnext when there are several options available, the answer is simple - Bnext is a closed loop networking platform. Unlike B2B marketplaces, this wholesale distribution software for small business lets you share products and catalogs only with your trusted partners, thus enabling perfectly risk-free trade. Also, you can opt to share exclusive products in private mode with your preferred customers.


Your digital store serves as a product repository which can be re-shared by distributors and wholesalers for re-selling. Thus, Bnext as a comprehensive bulk buying enterprise SAAS software facilitates smooth trade by serving the needs of the entire supply chain.

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